I realise that leaving it until the 9th May to sort out my GDPR is leaving it a tad on the late side. That said, the time has come to sort it!Read More A simple GDPR audit template
There are some categories of customer communications that are the mainstay of their customer marketing departments. Here are the four types of message that I think every small to medium sized company should be sending out as standard.Read More The 4 no-brainer customer messages that every company should be sending out
No matter which big company I worked for, I saw the same types of communications repeated again and again. Why? Because they work!Read More Why small and medium sized businesses should be sending customer communications too
Someone spending hours hanging around randomly giving out leaflets? Shelling out money on designing and printing leaflets in the first place? Surely social media is cheaper and saves trees! Let us delve in…Read More Is handing out leaflets a waste of time and paper?
A Pilates instructor told me that she had taken to standing on street corners handing out flyers as a way of her promoting her business. Do you think this is a good use of her time?Read More She stood on a street corner handing out flyers. Good marketing, or not?
Where do you use your logo? I’m sure you’ve got a fabulous logo. It encapsulates your brand, your company’s goals and your favourite colours. Perhaps you invested in a talented designer, perhaps you spent hours in Canva trying out different shades and fonts. Either way, you love your logo and you can use it everywhere. […]Read More I need different types of logo? Argh!
Is it advertising? Is it social media? Read on, sweet chariot…Read More What is marketing?