Marketing coach for
joyfully ambitious business owners

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Do you feel like you’re doing all the things you ‘should’ be doing to promote your business but don’t seem to be getting anywhere?

Do you feel like the key to your success is still ‘out there’?

The truth is, it’s not out there, you already have all the pieces. All you’re missing is the method to put it all together and see the whole picture.

It can be dispiriting to keep up the social media and content production but not see enough results from your efforts.

What if I told you there was another way. A way to do marketing that brings you clients but without the ‘shoulds’ or ‘need tos’. A way to do marketing that works specifically for your business and your customers.

It’s called Proper Marketing.

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I see a lot of frustration about marketing among small and medium sized businesses.
This comes from the fact that when people talk about marketing, they’re often referring to blogging, advertising, social media and emails. These things aren’t marketing. They’re marketing communications, and there’s a huge difference.

At its core, doing marketing properly is like having a map. Knowing your destination.
Figuring out the best way to get there. Deciding what to pack in your suitcase.

In the same way that a suitcase full of bikinis won’t do you much good at the North Pole, nor will an unplanned series of facebook ads or social media posts.

Planning is the unglamorous secret to successful marketing. Proper marketing.

I’ve just run a mid-lockdown launch and the results equalled my best launch to date.

Janine helped me get clear on what my audience wanted right now, helped me create webinar content that felt like it came came from a true place of service. They were so satisfying to deliver and the attendees were grateful for the content. No one complained that I made an offer at the end and I got 40 new members in my membership. Thank you so much for your insight and guidance, Janine.
Lucy Parsons
Lucy ParsonsStudy Skills Expert
Creator of The Extraordinaries club
Author of The Ten Step Guide to Acing Every Exam You Ever Take
With Janine's clever brain and marketing principles, we explored ways in which my knowledge could turn into a compelling offer that ideal clients actually see the value in, to create more traction in my business, more leads coming in, and more recurring revenue. I've gone from feeling bogged down by the freakin' volume of marketing I felt like I needed to do to just to keep my business afloat, to feeling fizzy excitement about my messaging and how my offering genuinely helps the clients I support. If Janine was on TripAdvisor, I'd add: Five out of five stars. Would recommend.
Victoria Tretis
Victoria TretisBusiness Coach and Mentor
I chose to work with Janine as I knew she was highly experienced. She was also approachable, down to earth and lovely to work with. She’s given me an understanding of how to structure my unique offer; to understand its key components, to deliver on it and not be scared by the process. I’m now confident I can go it alone.
Nicola PItt
Nicola PIttLeadership expert and executive coach and trainer
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Ready to try proper marketing?

Book a call with me today to see which programme would suit you.

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