The 4 no-brainer customer messages that every company should be sending out

There are some categories of customer communications that are the mainstay of their customer marketing departments. Here are the four types of message that I think every small to medium sized company should be sending out as standard.

Why small and medium sized businesses should be sending customer communications too

No matter which big company I worked for, I saw the same types of communications repeated again and again. Why? Because they work!

Is handing out leaflets a waste of time and paper?

Someone spending hours hanging around randomly giving out leaflets? Shelling out money on designing and printing leaflets in the first place? Surely social media is cheaper and saves trees! Let us delve in…

She stood on a street corner handing out flyers. Good marketing, or not?

A Pilates instructor told me that she had taken to standing on street corners handing out flyers as a way of her promoting her business. Do you think this is a good use of her time?

I need different types of logo? Argh!

Where do you use your logo? I’m sure you’ve got a fabulous logo. It encapsulates your brand, your company’s goals and your favourite colours. Perhaps you invested in a talented designer, perhaps you spent hours in Canva trying out different shades and fonts. Either way, you love your logo and you can use it everywhere. […]

What is marketing?

Is it advertising? Is it social media? Read on, sweet chariot…