Position your services as must-haves and make sales SO much easier.

Hi! I'm Janine. I help service-based business owners package up and position their service so they're obvious must-haves. If you're looking for support with your positioning, pricing or sales then you're in the right place!

Launching something new? Have a look at this >

You’re a coach, consultant or service-based business owner.

You know you’re good, scratch that, GREAT at what you do.

And you’ve got some terrific testimonials to prove it.

What’s more, once you get talking to your ideal clients, they’re almost always ready to buy.

Yep. You're that good!

Been there, done that and got the t-shirt.

But, you realise there’s still something important missing.

You want a long term predictable income; you want more time, freedom and flexibility.

But trying to figure it all out is a drain on your precious resources (and let’s face it, you’re already spinning enough blimmin’ plates!).

You’re so close to your business; you just can’t see the wood for the trees.

It’s so flipping frustrating, isn't it?`

STOP PRESS! Here’s the good news!

Figuring out the gaps and creating a successful strategy that works for your business isn’t something you need to do on your tod.

It’s easy to miss those annoyingly invisible blind spots and become distracted by things that seemed like a good idea but aren’t having any real impact and end up taking you further away from your goals.

That’s where I enter the scene.

I help you clear the fog and turn those ambitious goals into a reality, allowing you to move forward with renewed confidence and enjoyment in your business.

This isn’t about short-term marketing tactics, bashing away on social media 24/7 or imitating irritating influencers; it’s about getting the fundamentals right.

I apply sensible, tried and tested business and marketing strategies that get real tangible results.

If people want ideas, they can use Google. If they want insight and personalised strategies for success, they come to me.

Let's get cracking!

Better results for MUCH less effort

When we work together, we only focus on the activities that will bring you the most success. (I’ll be on the serious lookout for anything that sucks your time and energy but isn’t paying you back. Time sponges had better watch out!)

It’s like aiming a beam of light through a focus lens to get the great results you want.

And the best bit?

It’s all centred around you and your business. I help you build the business around your dreams, needs and lifestyle – not anyone else’s.

I help you get clear on your goals and help you attain them in the most resource-efficient way.

No bonkers or ineffective resource-draining marketing tactics – guaranteed.

In addition to the ‘bigger picture’ marketing strategy and goal setting, here are some highlights of what I can do to help you get what you want:

Packaging up services: I have a simple three-tier method that makes day rates and per hour charges a thing of the past.
Offer creation: If your offer is off, it's not going to sell. It's as simple as that. I'll make sure all your offers are tip-top.
Messaging: Once you've gone through my Messaging Tripod process, you'll never struggle for content ideas again.
Pricing: I love helping my clients charge what they're worth and feel good while doing it.
Brand clarity: I've developed my own four-quadrant brand model that I use with clients who want to tighten up their brand.
Making outsourcing more effective: Once you've got a clear strategy, it's so much easier to know what to outsource, to who and get better results from them.
Retention and loyalty: Did you know that a lot of my corporate career was spent working in loyalty and retention? Well, now you do. If you have a membership, be prepared for a breakthrough.

And heaps more.

Get more time, money and flexibility into your business and achieve your ambitions.

I see a lot of frustration about marketing among small and medium sized businesses.
This comes from the fact that when people talk about marketing, they’re often referring to blogging, advertising, social media and emails. These things aren’t marketing. They’re marketing communications, and there’s a huge difference.

At its core, doing marketing properly is like having a map. Knowing your destination.
Figuring out the best way to get there. Deciding what to pack in your suitcase.

In the same way that a suitcase full of bikinis won’t do you much good at the North Pole, nor will an unplanned series of facebook ads or social media posts.

Planning is the unglamorous secret to successful marketing. Proper marketing.

Take a look at what my joyfully ambitious clients are saying...

I’ve just run a mid-lockdown launch and the results equalled my best launch to date.

Janine helped me get clear on what my audience wanted right now, helped me create webinar content that felt like it came came from a true place of service. They were so satisfying to deliver and the attendees were grateful for the content. No one complained that I made an offer at the end and I got 40 new members in my membership. Thank you so much for your insight and guidance, Janine.

With Janine's clever brain and marketing principles, we explored ways in which my knowledge could turn into a compelling offer that ideal clients actually see the value in, to create more traction in my business, more leads coming in, and more recurring revenue. I've gone from feeling bogged down by the freakin' volume of marketing I felt like I needed to do to just to keep my business afloat, to feeling fizzy excitement about my messaging and how my offering genuinely helps the clients I support. If Janine was on TripAdvisor, I'd add: Five out of five stars. Would recommend.

I chose to work with Janine as I knew she was highly experienced. She was also approachable, down to earth and lovely to work with. She’s given me an understanding of how to structure my unique offer; to understand its key components, to deliver on it and not be scared by the process. I’m now confident I can go it alone.