Attract more clients on LinkedIn by being intentionally you with guest Gus Bhandal
Gus Bhandal, LinkedIn consultant, trainer, epic speaker and total ledge, joins me to talk about how he has attracted the right clients by being bold and being himself.
We also cover:
- How he helps clients who are afraid to be visible online and who don’t know how to share their story
- Whether there’s a time when it’s NOT appropriate to be 100% yourself online
- The danger of learning from your competition
PLUS the biggest mindset shift that allows people to make more money online.
Connect with Gus on LinkedIn (and if you get the chance- hug him at an event)
Check out his fab membership, The Squeeze, here.
Connect with me on LinkedIn too while you’re at it!
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Show notes
Janine Coombes hosts an episode of The Show (Off0 featuring Gus Bhandal, a social media specialist, marketing strategist, and professional speaker.
Gus shares his background from growing up in Coventry, trying and failing multiple university subjects before finding marketing, working in corporate marketing, running a pub, and then starting a marketing agency in 2017.
He explains his shift from social media management to LinkedIn-focused training, emphasising teaching clients to implement strategy themselves.
The conversation centers on ‘being intentionally you’ online—leaning into values, integrity, personality, and everyday stories to build a memorable personal brand and create consistency between online presence and real life.
Gus discusses helping clients (many of whom are women) overcome fear of visibility and judgment, and the mindset work needed when clients don’t yet fully know or trust themselves, including his 12-week Social Superstar Strategy program.
He introduces his LinkedIn membership, The Squeeze, designed to provide accountability, Q&A, and content strategy to help people consistently post and follow through, and he shares a cautionary story about a tech provider who over-sold unnecessary tools. Gus directs viewers to connect with him on LinkedIn and visit themguru.co.uk.
Timestamps:
00:00 Welcome to The Show Off + Meet Gus Bhandal
00:40 How Janine & Gus Met (the jingle story)
01:53 Gus’s Origin Story: From Coventry to Marketing to Running a Pub
03:05 Why He Shifted from Social Media Management to Training
04:49 “Be Intentionally You”: Personal Branding on LinkedIn
07:42 Standing Out Without Being Loud (online-to-offline consistency)
08:44 Helping Introverts Get Visible: Sharing Your Story Without Fear
10:31 Mindset Work: When Clients Don’t Know Themselves Yet
12:43 Gus’s Own Journey: Dropping the Persona & Forgetting Competition
15:39 Practical LinkedIn Tip: ‘Journal Your Week’ + Consistency Struggles
16:44 Introducing ‘The Squeeze’ Membership: Accountability for Posting
18:22 Membership Launch Lesson: Don’t Fake Expertise—People Find Out
19:42 Where to Find Gus + Final Thanks & Outro