Still following the marketing ‘shoulds’?
Are you still following the marketing shoulds? Still wondering if the marketing channels you've so lovingly cultivated aren't enough? If you're thinking that you're missing out because you're not on…
The Cult of the Answer Seekers
Have you joined the Cult of the Answer Seekers? I had a call with a switched-on woman the other day. It was a bit too early in her journey to…
Shiny Object Syndrome Epidemic
Confessions of a Shiny Object Syndrome sufferer
Shiny Object Syndrome Suffering Once upon a time there was a young(ish) marketing manager called Janine Coombes. She commuted into London and had a lovely time swigging cappuccinos and attending…