Episode 5: Abi Sea.

The background is bright orange and yellow sunbeam stripes radiating out from a headshot of Abi Sea. Abi is a white woman with shoulder length, straight reddish brown hair and a black and white vertical zig zag top and horizontal yellow and white striped cardigan and tiger necklace on. She is smiling with her eyes closed behind purple rimmed glasses and is holding her finger up as if she’s laughing in the middle of telling a story. Janine Coombes, a middle-aged white woman with shoulder length dark blonde hair and stands to the left with her hands out as if to say ‘ta dah!’ She wears a white t-shirt with ‘good times’ on it, a green pleated skirt and a yellowy orange cardigan. The words read The Show (Off) with Janine Coombes and guest Abi Sea.

Ditch the Fake Tw*ttery: Messaging, Visibility & Being Yourself Online with Abi Sea

If you’re feeling obligated to base your marketing solely on fear, scarcity and a whiff of panic…

…is it any wonder you feel a bit icky pressing ‘post’?

On this week’s The Show (Off) I sat down with the gloriously unfiltered Abi Sea, award-winning copywriter, messaging expert, and self-confessed detector of online fake twattery.

Alert: the word tw*t and it’s derivations are used liberally in this episode, so if you don’t like it you might want to clutch your pearls somewhere else today! 😜

What we talked about:

🤡 What counts as fake twattery and the moment Abi realised some big-money making claims didn’t add up
🏡 Why messaging is the foundation; before the funnels, before the prompts, and before any tactics
🚀 How to make bold promises without feeling disingenuous

We also talked about:

✨ Late-diagnosed ADHD and embracing your difference
✨ Finding your ‘clump of weirdos’ instead of trying to blend into beige online blandness
✨ Why being yourself online is radical

Abi’s also shares every step of her Blitz framework; a messaging approach built around positive psychological triggers, not fear and knife-twisting pain points.

Because fear marketing might spike sales in the short term…

But trust, loyalty and longevity?

That comes from hope and telling the truth.

Find more from Abi here:

Connect with Abi Sea on LinkedIn.

Sign up to Abi’s BLITZ Mondays – a weekly micro lesson on all things messaging.

Check out her website here.

And connect with me there too while you’re at it!

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Show Notes

Rejecting ‘Fake Twattery’: Authentic Messaging, Positive Marketing, and the Blitz Framework with Abi Sea

Abi Sea, an award-winning copywriter and messaging expert who helps coaches and business owners get seen, get clients, and get paid without adopting a fake online persona, joins me, Janine Coombes, on this week’s episode of The Show (Off).

Abi defines “fake tw*ttery” as inauthentic, copycat marketing and inflated claims, sharing an early client experience where publicly posted income was actually government loan money.

We discuss why solid positioning and foundational messaging matter more than quick hacks like viral prompts, and how to market with integrity without overpromising outcomes.

Abi explains her role in helping clients articulate what they do, build confidence, and become visible, and shares her “Blitz” messaging framework focused on positive psychological triggers.

Timestamps:

00:00 Welcome and Intro to Abi Sea

00:41 Defining Fake Twattery

02:24 Being Yourself Online

04:49 Spotting Marketing Lies

06:44 Positioning Before Tactics

10:28 Bold Claims Without Hype

14:03 Owning Your Step in your client’s journey

16:53 Style and Self Expression

18:22 ADHD and Standing Out

23:31 Find Your Weirdo Tribe

24:43 Blitz Messaging Framework

28:04 Positive vs Fear Marketing

30:16 Final Advice and Wrap