Your Sizzling Hot Offer Group Programme

Create a service offer that puts an end to time consuming proposals and you back in charge of your business.

Are you spending hours and hours creating bespoke quotes for every single lead?

By the time you get your potential client to the point of sale you’re exhausted. And worse; totally desperate for the sale which means the temptation to discount is even stronger! 😔

When you do make a sale you bust out your happy dance! And then swiftly remember all those time-consuming added extras you put into the package… 😱

“Why didn’t I charge more!?” 😖

Perhaps you’ve dabbled with packaging up your services. But they’re not shifting.

You can’t work out why so you drift back into bespoke quotes and custom jobs. Taking less than ideal jobs from less than ideal clients.

When is it ruddy-well going to get easier?!

There is a better way. Are you ready to take control?

“My business was floundering. I had too many clients, I was working all hours, and I wasn’t making enough money.
With Janine’s help, I’ve transformed my pricing model and have developed a surefire way to price my future projects. She’s probably saved my business and I can’t thank her enough.”
Jenny Lucas, Copywriter and Content Strategist

Imagine it’s a year from now and you now have a service package your dream clients look at and say ‘I gotta have it!’

It would mean:

More revenue from fewer clients.
Easier sales with less proposal writing.
No more wranglings over price.
Better customer servcice! With a standard process you can fine tune to get better results with every client.

No more wondering why someone didn’t work with you. People either want your offer or they don’t. This mind-shift is HUGE!

Save yourself from the ridiculous process of working out your clients’ every whim then conjuring up a precise solution to suit. Reinventing the wheel every time.

You’ll be so proud of your new offer and what it can do for your clients that you want to shout about it from the rooftops! #FearOfSales be gone.

You can stop imagining. We’re going to do this together over 3 months.

Join the waitlist below.

Hit the button and answer a few questions to get on the waitlist. I’ll then get back to you with the next steps.

"Before we started working together, I was heading to burn out city... I had the germ of an idea but was struggling to make it a tangible product I could sell.

This incredible woman has worked magic with me. She's helped me unravel my tangled thoughts, supported me when things have got too much and called me out when my doubtful mind monkeys put rubbish in my mouth. We've also laughed a lot. I already have two fantastic new clients without actively selling anything yet."

Caroline Brown, Business Mentor

But Janine, every client is different!

Buckle-up Buttercup: I haven’t met a service-provider yet that my technique doesn’t work for.

This isn’t about trying to shoe-horn people into your new way of doing things.

This is about filtering through everything you do and selecting the most valuable element that helps only the loveliest of your clients.

Meaning they’ll pay handsomely for better results and you can hop on over to the driver’s seat of your business at long last.

NEWSFLASH: You’re the expert.

You know what your client needs. They haven’t a got a scooby doo!

It’s time to step up and craft a solution that will actually help them, not just cater to their sales call stream-of-consciousness requests.

They’ll thank you for it.

Join the waitlist now:

Yoo hoo! I’m Janine. I escaped corporate after 15 years. My final role was Senior Propositions Manager at EE (UK Telecoms). My job was to put together offers for new customers as well as packages to stop existing customers from leaving.

For the last 5 years I’ve been working with service-based business owners like you and have realised my passion for helping people get their service offers right. If your offer is pants, it’s not going to sell!

I also have a business degree, a postgraduate diploma in marketing, a wicked sense of humour, and I’m a hedgehog champion.

You’re probably wondering, what the Your Sizzling Hot Offer group programme looks like.

Let me show you what you’re signing up for!

Craft a high-value service offer that allows you to earn more and work less without raising your prices (technically ; )

Step 1: Your Vision of Success

Let’s reconnect with your version of success and what you want your business to do for you, your life and your family.

We’ll review your business goals so we know that we’ll be creating an offer you’ll love to deliver and that your dream clients will be clamouring for.
Let’s check that your current pricing structure is in line with how you want to run your business, long-term. And, if it’s not, we’ll fix it!
Now it’s time to pick a customer type and together we’ll dig out their one problem they’re desperate to get solved. This is the inspiration for your new offer!

Step 2: Your client's desires

As you may know, people buy on emotion first. Let’s get clear on the emotional reasons why your customers will want get this thorny issue sorted NOW.

I fully support you as you dive into your ideal client’s deepest desires.
Then we’ll extract the core pillars or ‘Promise’ that will create the foundations of your new offer using my Messaging Tripod technique. (This means actual phrases you can use on sales pages, websites and on social media to attract the exact right people.)
At this point, you’ll be surprised that a whole world of content inspiration will open up to you! I’ll guide you as to how to capitalise on this to warm your audience up for launch, even before we’ve decided what you’re launching yet.

Step 3: Your valuable expertise

Time for some mind-reading (don’t worry I’ll show you how); we need to work out the items on your potential clients’ mental checklist that you need to tick off before they’re ready to buy.

Together we’ll map out your current processes so you can clearly illustrate the journey you’ll be taking your clients on.
Then we’ll work out their deal breakers, and include them in your Package.
Finally a quick check of what kind of offer would work best for you and your clients so you’re both happy!

Step 4: Easy peasy pricing

By this point you’ll be amazed how different you feel about the sheer mountains of value you deliver people. Perfect timing for us to price up your new package!

How do you put a value on the intangible? I’ll teach you how.
You’ll get access to my snazzy (but low tech) pricing calculator so you’ll know exactly how many sales you’ll need to make to hit your goal revenue.
I’ll also be keeping my eyes peeled for any pesky mindset monkeys!
Establish a working title for your package because let’s face it, naming things on your own is really tricky

TL;DR

Join me and together we’ll build an offer your ideal customers won’t want to say no to.

So, how does it work?

You’re in safe hands. I’ve taken dozens of business owners through this process and we’re going to work it through together in a safe, supportive group.

Fortnightly group 'teaching' calls where I'll go through the exercises live.
Fortnightly group question calls where you'll get 121 feedback from me.
2 x 121 strategy zoom calls with me; one before we start and the other later in the programme.
(Call recordings will be available if you miss any.)

In other words we’ll have weekly calls, alternating between teaching and implementation.

The programme runs for 2 months.

Once you apply, I’ll check your answers over and make sure you’d be a good fit for this programme. I’ll then get in touch to have a chat and make sure you’re happy to jump on in!

What else you need to know

This programme is for you if:

You’re a freelancer or service provider who's been running for at least 2 years.
You’re joyfully ambitious; you want to earn lots more money because of the options it opens up to you and your loved ones.
You know your way round a social media platform or two.
You’re getting good testimonials.
You're not struggling for leads. Undercharging is more your problem.

This is not for you if:

You’re only just starting out.
You’re not ambitious at all and can’t see how anyone could be joyful about it.
You believe that money is the root of all evil and that no one would ever pay more than £1k to work with you.
You're exchanging time for money and you're happy with that.
You’re uncomfortable sharing posts about yourself on social media.
Or you've already got lots of well-crafted offers that are selling easily (well done you!)

Find out what your clients REALLY want

At the end of this programme you’ll have an offer that you’ll be itching to sell.

I don’t need a crystal ball to know that. I know it because, not only will you have nailed the real reasons why your ideal clients will want your new spangly offer, but you’ll be so proud of it that you’ll want the hills to be alive with it!

“Hey everyone! Check out my new offer! It’s so amazing that you need it NOW NOW NOW!’

👆🏻 That’ll be you, that will.

SING IT MARIA! 🎶

Moreover, every new client you get will make your life easier, not harder, so you’ll never have to stop doing your happy dance. (Unless of course you need a well deserved sit down with a cuppa. You can count your cash while you’re at it.)

What will you do with your extra revenue? Invest in streamlining your business? Buy that electric car you’ve had your eye on? (Just me?)

Or simply learn to work LESS and enjoy life more. That’s why you set your business up in the first place isn’t it..?

Get in-depth support with all aspects of putting together your lucrative (and sizzling hot) service offering.

Your chance to get clear on an offer that makes you a must-have, including knowing how much you will charge for it, and the words you will use to sell it.

I ask a few q’s on the application form. I’ll check through your answers, then we’ll have a chat and make sure you’re 100% happy to jump in!

FAQs

When does it start?

The next round starts in April- exact date to be decided. Why not join the waitlist and keep yourself informed?

How much time is it going to take me?

About 2 hours per week. Maybe 3 if you’re extra diligent.

How it breaks down:

✅ 1 hour 121 strategy call with me

We’ll kick off with a call together so I fully grasp you, your business goals and your likely target audience for your offer.

There might be un petit peu of homework after this before our first group call.

✅ 12 x weekly group calls

I’ll be alternating group calls; one week I’ll be explaining the exercise and sharing an example or two, then next I’ll be answer questions, giving feedback and generally making sure everyone is on the right track.

Links to all call recordings will be sent that evening and available for a few days so you have a chance to catch up if you miss one.

✅ Homework

It’ll vary as each business is different, but I estimate about 1-2 hours of homework per week.

Honestly, the stuff I’ll be taking you through is stuff that you’ll wish you’d done years ago- I’ll be providing the structure and the pace. Oh and the feedback from a seasoned expert. (That’s me.)

✅ Another 121 strategy call with me

You can take the other call with me whenever you need it! I expect some will like to do it at the end or after the programme ends to wrap everything up and make sure they’re clear on the next steps.

Will the sessions be recorded?

Yep. I’ll make sure you get access to them so you don’t have to furiously scribble notes and you don’t have to worry if you miss a sesh either.

Will there be a Facebook group?

Do we really need another Facebook group to forget we’ve got and then never engage in and then feel guilty about? Nah.

But you will get live access to me every week on our group calls.

Get your application in then we’ll have a zoom chat to make sure you’re raring to go.

“It’s far surpassed my expectations.“

I’m only three weeks into Your Sizzling Hot Offer and it’s already far surpassed my expectations. Let’s face it, these were high anyway because it’s Janine. I’ve pre-sold my offer before it’s even finished and had more positive interest than any of my other attempts at turning my services inot something that doesn’t require me to send a proposal, have lengthy email chains or sit figuring out how much I should charge.

And to be honest, even without covering the costs of this by week three, the first 1-1 with Janine was worth the cost of the programme alone.

Fiona Brennan, Content Strategist and Founder of Indie Essentials

“As a result I have an amazing high ticket offer that is tailored to the requirements of my ideal customer.“

“I first connected with Janine after she very generously offered me some support when I was first starting out in my business three years ago. I have always known she was blooming amazing at marketing as well as having the most wicked sense of humour. Last month I had the benefit of tapping into her knowledge, intellect and creativity for a few sessions and hey presto, she made sense of the jumble of ideas I had about what I want to offer my clients. As a result I have an amazing high ticket offer that is tailored to the requirements of my ideal customer which also makes use of my superpowers! Be prepared for honesty, straight talking and homework too (!) but once Janine has conjured up her marketing magic, you’ll be left feeling far more confident and decisive in your business. It’s a 5* recommendation from me.” Ella Orr, Social Media Coach and Strategist.

“I already have two fantastic new clients without actively selling anything yet.”

“I already have two fantastic new clients without actively selling anything yet. This is because Janine’s also helped me to pinpoint my new dream client and craft marketing messages that hit their problems right on the nose.

I’m now doing work that I’m genuinely passionate about, and it shows in everything I do. I’ll always be grateful that I crossed paths with Janine and would recommend her without hesitation to any small business owner who has a wonderful idea that they’re struggling to bring to life. Thank you for all your help and support, Janine!”

Caroline Brown, Business Mentor