The you-shaped business.

Ready to ditch the generalist title and claim your spot as the ONLY possible option for your dream clients?

You’ve been running your business long enough to know that trying to appeal to everyone means you’re appealing to no one.

But how do you define your unique position when you enjoy variety? 

No one wants to be stuffed in a restrictive box when it comes to their own business. 

Allow me to show you how to burst forth from that box like an ecstatic dove…

Is this you?

  • You 'get' niching, but you're resisting because you don't want to be pigeon-holed.
  • Your income is fine but you can tell your impact is limited if you never work out how to get known for something.
  • You've been going round in circles for months if not years. You want this sorted already.

Are you ready to find your you-shaped place?

It’s annoying isn’t it. You know you’re one of kind. You get tissue-box destroying testimonials from clients. And yet you’re still blending in. You’re still not known for anything in particular. 

You’ve probably invested more than you’d want to admit to in various coaching and marketing tactics to try and finally articulate why your favourite people should pick you.

I hear you; I’ve been there myself! I once paid a consultant nearly £10k hoping that the sheer size of the investment would squeeze the answer out of me.

It didn’t work. 😆 😭

Let me guess; do clients come to you, tell you what they want and then you bend over backwards trying to give them what they’ve asked for?

There’s a problem with that; people don’t often know what they want or can’t articulate it clearly enough and REALLY don’t know what they need. 

Let’s flip that round so that you’re presenting the solutions that only appeal to the loveliest of lovely people. They’ll see them, realise you’re the right person to help and they’re so glad that you, as the expert, is taking control.

It all starts with getting clear on WHO you help with WHAT. Sounds simple but it’s so hard to do on your own!

Let me to extract your you-shaped position from your beautiful mind so you can finally be seen by those people who you want to help most.
Can I have a call please, Janine

What would it mean for you if:

  • Your work was 100% fulfilling because you're only doing the work that lights you up.
  • You knew exactly what to say in your marketing and content creation was a breeze.
  • Sales became a natural part of helping people. Lovely clients turned up pre-sold.
  • You landed speaking opportunities and guest spots because you're 'the' person to go to on your topic.

Take a deep breath and prepare to draw a line in the sand. In fact, prepare to draw your name with your new title while you’re at it. You’re about to learn what you’re doing now you’ve grown up. Better choose a nice sturdy stick.

Book a call with me

What I do and why I want to help you.

Allow me to extract your you-shaped position from your beautiful mind so you can finally be seen by those people who you want to help most.
Book a call

How does it work?

Join me on my You-Shaped programme and I'll be there helping you achieve your business objectives for 3 or 6 months.

Which would work better for you?

Your

  • You're still getting distracted by lots of shiny objects.
  • You're looking for pure consulting or done-for-you services.
  • You're expecting a silver bullet.
  • You're feeling burnt out or emotionally drained.

The Programme isn't for you if:

  • You're still getting distracted by lots of shiny objects.
  • You're looking for pure consulting or done-for-you services.
  • You're expecting a silver bullet.
  • You're feeling burnt out or emotionally drained.
£2,900
(or 3 x monthly instalments of £950)

I’m certain that you’ll achieve your goals. The question is, are you willing to wait another year or do you want to get cracking now?

Book a call with me

It's time to you deserve
(without getting too knackered)

This Programme is for you if:

  • You want to position yourself as a MUST HAVE rather than a nice to have.
  • You want to attract clients you genuinely like and who are eager to do the work and pay you good money for it.
  • You have the time and energy to commit to our work together for six months.

The Programme isn't for you if:

  • You're still getting distracted by lots of shiny objects.
  • You're looking for pure consulting or done-for-you services.
  • You're expecting a silver bullet.
  • You're feeling burnt out or emotionally drained.
Book a call with me to have a chat about
whether this programme would be right for you.
Book a call
Remember the 'speaker quote' brochure we worked on? The one where you told me it needed a grid with tick boxes to help them understand the different options, instead of loads of waffle?

This now means that I convert 90%+ of discovery calls for keynotes. Clients tell me it makes it so much easier to get budget signed off. They say they can tell I'm not just a standard speaker, but a 'real' (their word) keynote speaker. And my speaker fee has gone from £1k to £5k.

Wow.

And that was all kick-started because you helped me to see that quote brochure through the client's eyes. Just wanted to say thank you.

Previous World Domination ClientInternational Mindset Expert, Author and FTSE100 Speaker
This incredible woman has worked magic with me.

She’s helped me unravel my tangled thoughts, supported me when things have got too much and called me out when my doubtful mind monkeys put rubbish in my mouth. We’ve also laughed a lot.

I’ve shut down my old business, launched my new one and am currently polishing off a suite of luscious packages to sell, which I know will allow me to help other women realise their potential as business owners.

I already have two fantastic new clients without actively selling anything yet. This is because Janine’s also helped me to pinpoint my new dream client and craft marketing messages that hit their problems right on the nose. I’m now doing work that I’m genuinely passionate about, and it shows in everything I do. I’ll always be grateful that I crossed paths with Janine and would recommend her without hesitation to any small business owner who has a wonderful idea that they’re struggling to bring to life.

Thank you for all your help and support, Janine! ♥

Caroline Brown
Caroline BrownBusiness Mentor
As a marketing specialist with corporate experience and an actual business degree, Janine gave me specific insights and action steps that have moved the dial in my business in a way that no other business coach has. 
Lucy Parsons
Lucy ParsonsStudy Skills Expert, Author and Creator of The Extraordinaries Club
I've gone from feeling bogged down by the freakin' volume of marketing I felt like I needed to do to just to keep my business afloat, to feeling fizzy excitement about my messaging and how my offering genuinely helps the clients I support. If Janine was on TripAdvisor, I'd add: Five out of five stars. Would recommend.
Victoria Tretis
Victoria TretisBusiness Mentor and Podcast Host
Previous
Next

More About Me

I have a business degree and a post graduate diploma from the Chartered Institute of Marketing. Most of my 20 year career was spent working for big brands like EE, Orange and Europcar.

Learn More