4 things that will make or break our work together: Having Janine as your marketing coach

Janine with thumbs up in front of a rocket launching

There are three possible reasons why you’re reading this:

  • You’re thinking of working with me as your marketing coach and want to know what you’re letting yourself in for. (Sensible.)
  • You’ve already committed to working with me and want to make sure your investment is going to pay off. (Wise.)
  • Or perhaps you just wanted a glimpse into the mysterious world of Janine. (Nosey.)

No matter why you’re reading this, I’m going to take you on a whistle stop tour of the 4 things that make or break my work with a client. 

Here’s the list, then I’ll explain one by one in detail:

  1. Do the work
  2. Take responsibility for your success
  3. Talk to me about your feelings
  4. I don’t work for you and you don’t work for me

Let’s dive in!

1. Do the work

At the beginning of our work together, we’ll agree a programme of work. I’ll have all of the interconnecting bits of that map in my head to make sure I’m giving recommendations based on the fullest picture of what you’re trying to achieve and how you want to work.

But what does ‘doing the work’ actually involve for you? Well, each client is different, and the programme of work will differ for each, but these bits are universal:

  • Take notes for any actions we decide on and, if you like, we can record the session so you can watch it back. This is particularly useful if we’re discussing marketing messaging and we uncover some corkers!
  • Review your actions from the previous sessions and talk to me about what things have gone well or not so well. It’s less about accountability and more about learning.
  • Turn up on time and ready to have an active session. It sounds obvious, but if you don’t turn up on time it’s eating into our time together. If you think you’re going to be late, let me know. And if something urgent crops up, we can always reschedule! No probs.
  • Be prepared to chime in with your own ideas. I’m here to advise on marketing strategy, messaging, proposition development and communications plans but my ideas about what you should do with your business in general will never ‘take’ as well as your own. Like transplantation of an organ, accepting someone else’s ideas isn’t as straightforward as it sounds. Your mind might reject them because they’re not completely compatible with what’s inside you. It’s much better that we work on developing your instincts rather than me feeding you ideas that you’re unlikely to feel the ownership of.

2. Take responsibility for your success

I’ve rarely had this problem with my clients, but it’s worth talking about because it’s what caused the biggest shift in my business. I see other people struggling with it too.

Paying someone else to help you is NEVER going to be a magic bullet. The biggest change has to happen within you. 

Whether it’s a coaching package, a course or a mastermind, it’ll only work if you’re going to do everything in your power to make it work.

To paraphrase Henry Ford:

Whether you believe you can succeed or you can’t, you’re right.

Your success is down to you.

If you work with me, of course I will do everything I can to help you grow your business. 

I’ll be there to remind you of your goals to save you from wasting energy launching the wrong thing. I’ll help you structure your marketing so that every piece of content you produce is with a clear purpose. I’ll help you buff up your messaging until it shines so brightly that your dream customers will glide moth-like towards its glow. 

But the success of our work together will be up to you.

When I was first finding my feet with my business, I was starting to feel desperate. I couldn’t seem to nail down exactly who I should sell to or what they even wanted. I thought working with an expensive coach would fix it. It didn’t. It only made matters worse. The weeks drained away and I was no further forward.

I soon realised what I had done; I’d chucked money at her in the hope that she would magic up the answers for me. Turns out, she was no Hermione Granger…

Unless you’re selling a replica of what you did in corporate, that initial ‘starting to work for yourself’ phase can be frustratingly lengthy. 

That’s why I don’t work with people who are early on in their business journey. It’s not my gift to help people find their purpose. 

It’s my gift to take a proven concept, draw out the value and make it clear for the world to see. So I only work with people who are good at what they do and already have people buying what they’re selling.

3. Talk to me about your feelings

My methods are indisputably logical. They’ll feel ‘right’. There’ll be no ‘surrender to me and follow my prescribed steps’. Mine is not a one-size-fits-all approach. It’s built around you and the only thing I’ll assume is that you want a growing, sustainable business.

However, whenever you’re making changes in the way you work, it’s natural to feel resistance as you push those comfort zones. 

Please talk to me about it!

I love it when a client speaks freely. I’ve heard ‘sorry, I’m rambling’ more times than I can count. These rambles are gold. They reveal where you’re feeling the stretch. They allow me to glimpse your deeper, truer ambitions. Some of your better ideas will come out then too.

My plan is not to ensnare you so you have to work with me forever, my goal is to give you the skills and techniques to do it yourself. To feel fully in control and to know what you’re doing.

I also encourage you to challenge me. If I suggest a course of action and it doesn’t sit right, tell me so I can add it into my data banks. I might challenge back, but it’s always a learning opportunity.

4. I don’t work for you and you don’t work for me.

To be clear, you’re not employing me. So the good news is that you don’t have to think about what I’m going to do for you! We’ll agree what needs to happen for you to achieve your goals but I won’t ‘do the marketing’ for you. 

Equally, you don’t work for me. I won’t be standing over you, chasing you for work. When you’re your own boss, that feeling that you’ve taken full responsibility is so important.

So this is a partnership. If something isn’t going smoothly, we’ll stop and analyse it. It could lead to an amazing revelation that’ll unlock a problem you’ve been wrestling with.

It’s all about mutual respect and being, well…sensible adults! 

So, what next?

If you’re already signed up to work with me- hurray! We’re going to have SUCH a ball together.

If you’re thinking about working with me or still mulling over whether you even need a marketing coach, download my epic Buyer’s Guide To Marketing Coaches. It takes you through the three main types of marketing coach and the pros and cons of each.

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