Ever wondered why finding the time to plan is so blimmin’ difficult? No, because it’s obvious! There are only so many hours in the day and unless you book that time out of the office to do that thinking, it’s not going to happen.
I once had a marketing professional on one of my programmes. Why? Because she was running her business on the side of a full time job and couldn’t see the wood for the trees. She was making simple mistakes like trying to be on too many platforms and not reporting on the right things.