Return on investment (ROI), is generally thought of in terms of money.
ROI is a way of working out whether it was worth it; did you get more money back than you invested?
But business decisions have other implications.
Money-only deals are rare.
When you choose to work with me, you’re not only investing a proportion of your income. You’re investing your time and energy too.
As a small business owner and possibly the proud owner of a personal brand, these other, non-monetary things MUST be taken into consideration when deciding what to do.
To give a full grasp on ROI, you need to look at all three. Let’s get cracking on the hottest of all topics; money!
1. Return on investment: Money
How quickly does your choice to work with me pay back?
The short answer
The short answer is that most of my clients only need one or two new clients to cover the cost of working with me. This could happen within weeks or, if we need to adjust your offer, it could take a few months.
My Virtual Head of Marketing programme currently costs £595 per month, working with me one to one. My clients tend to have packages priced from £300 to £1,000 per month. Or they do by the end of our time working together. Some of my clients are corporate consultants and charge hundreds of pounds per day. Others, have lower priced offers, so they’ll naturally need more sales to pay back the investment, in pure monetary terms.
The long answer
The long answer is the more accurate one. It depends.
It depends on:
- What stage your business is at
- How much you charge per client
- Whether you’re clear on your ideal clients yet or not
- Whether you’re embarking in a new direction
- Your current sales conversion rates
- The size and warmth of your audience
- How well known you are among your ideal clients
- How clear you are on your goals
- Your mindset
- Your willingness and ability to do the work
There are so many variables. Two seemingly identical businesses will have completely different results from working with me because we each have our own unique combination of personality, skills and experience.
I need to point out that people don’t work with me for lead generation. They work with me because they’ve realised there’s a gap in their marketing strategy or they want to reach the next stage in their business and need an expert sounding board to get there.
For example, I worked with one client, Catherine, on packaging up her services instead of charging piecemeal. She now charges the equivalent of three times more and is getting more clients to boot.
Another client of mine, Lucy, had a goal to ‘successfully scale’. We worked out what that meant for her and put together a plan. This kind of work takes longer, but the eventual returns will be greater. She’s now thinking like the CEO of her own business. She’s confidently and effectively outsourcing because her strategy is straight and she knows exactly what she needs to do next. And she’s done it all while working around her values; for instance she’s creating a low-ticket, high value offering for customers who can’t afford her more expensive services.
I want to get to know you and what makes you tick. The work we do together needs to fit in with your life so that you’ll be working towards a business that thrives because you love it.
The only deal-breaker in the list above is your willingness and ability to do the work. If we work together and you don’t do the work, it won’t work.
2. Return on investment: Time
When you work with me on a 1-2-1 basis, you do have to carve out enough time for our fortnightly, one-hour-long calls. In between, you get access to me via Voxer (a messaging app), which you can use at your discretion.
I give homework to some clients; but this isn’t ‘additional’ work. It’s work that needs to be done in order for you to move your business forwards and in the long-term it’ll save you time.
Yes, working with me will take up some of your valuable time but ask yourself this:
If you’re knackering yourself out 24/7 for a pack of snotty clients, then isn’t it worth spending some time with me to create some content that will repel a-holes and attract non a-holes who’ll respect your boundaries?
If your offer isn’t selling, and the reason for this is that you’re not clear on who it’s for or what their desired outcome is, then isn’t it worth working with me to sort that out?
If you’re trying to shift a high volume of low ticket items and feeling ruddy exhausted and fed up about the whole thing, isn’t it it worth some of your time to select a better business model that’s more about freedom and less about the uphill struggle?
The answer is ‘yes’ to all of those questions by the way. Did you get them right? Gold star to you.
N.B. These examples are taken from real-life clients of mine. My aim is to save you time, not to waste it.
3. Return on investment: Energy
A couple of years ago I joined a local networking group. In monetary terms, it more than paid back. But in hindsight, it severely hampered my growth.
The problem was the people I was mingling with weren’t my ideal clients. They were offline businesses who didn’t know their way around social media or content marketing.
We’d meet every month. Each time I’d be racking my brains for an offer that would suit them. Nothing I was interested in delivering was right for them. I started putting together offers that I wasn’t interested in delivering. How compelling do you think those pitches were?
As soon as I cancelled my membership, my revenue shot up. I was back focusing on my main audience, firing all of my energy in the right direction.
When you work with me, I want as much of your energy as possible to be focused on your main goals. Like a light shining through a lens, you’ll become more powerful. What was initially a glow becomes able to set the world on fire.
I’ll be on the lookout for anything that is sucking your energy but not paying back. Time sponges had better watch out!
Stacking the odds in my favour
Did I mention that I cheat? : )
If I don’t think I can help you, I won’t take you on as a client, so my results are better.
My experience is mainly in service-based organisations so I’ll only work with you if you run a service-based business e.g. coach, consultant, virtual assistant, social media manager, designer, copywriter.
I don’t want to spend our precious time together explaining what content marketing is, so I’ll only work with you if you already have a blog, podcast or YouTube channel and at least a modest audience on one social media channel.
I can’t help you if there’s a chance you’ll jack it all in and get a job if the going gets tough, so I only work with people who are in this with both feet. Your business is going to work come hell or high water and you’re motivated to do the work.
How long does it take to get ROI from working with me then?
The majority of my clients get a positive ROI within the course of us working together ( and this is a minimum 6 month commitment). Not only in terms of monetary investment but in terms of time and energy too.
I can see people getting worn out and frustrated that it hasn’t all clicked into place yet. There’s never enough time to step back and plot out their next steps to world domination.
When you work with me, that frustration and manic activity will fall away. You’ll develop a greater clarity of purpose, you’ll have increased confidence in making decisions, and you’ll be able move forward much faster because of your renewed focus.
Want a chat about it? Book a call with me.