The Cult of the Answer Seekers
Have you joined the Cult of the Answer Seekers? I had a call with a switched-on woman the other day. It was a bit too early in her journey to…
Shiny Object Syndrome Epidemic
Confessions of a Shiny Object Syndrome sufferer
Shiny Object Syndrome Suffering Once upon a time there was a young(ish) marketing manager called Janine Coombes. She commuted into London and had a lovely time swigging cappuccinos and attending…
Have you nailed your niche
Picking your target audience
When thinking about the target audience for your small business, your ears will ring with calls of 'you must niche down for your marketing to be effective!' And it's true.…