Marketing Planning - Janine Coombes

The Cult of the Answer Seekers

Post published:September 25, 2019
Post category:Marketing Planning / Proper marketing / Secret Marketing Show / Small business

Have you joined the Cult of the Answer Seekers? I had a call with a switched-on woman the other day. It was a bit too early in her journey to…

Shiny Object Syndrome Epidemic

Confessions of a Shiny Object Syndrome sufferer

Post published:September 18, 2019
Post category:Marketing Planning / Proper marketing / Secret Marketing Show / Small business

Shiny Object Syndrome Suffering Once upon a time there was a young(ish) marketing manager called Janine Coombes. She commuted into London and had a lovely time swigging cappuccinos and attending…

Have you nailed your niche

Picking your target audience

Post published:March 28, 2019
Post category:Marketing Campaigns / Marketing Planning / Proper marketing / Secret Marketing Show / Small business

When thinking about the target audience for your small business, your ears will ring with calls of 'you must niche down for your marketing to be effective!' And it's true.…