I realise that leaving it until the 9th May to sort out my GDPR is leaving it a tad on the late side. That said, the time has come to sort it!
There are some categories of customer communications that are the mainstay of their customer marketing departments. Here are the four types of message that I think every small to medium sized company should be sending out as standard.
No matter which big company I worked for, I saw the same types of communications repeated again and again. Why? Because they work!